SEO in a Nutshell

Posted on April 24, 2013 by beth

Search engine optimization isn’t difficult. But, as with any well-honed craft, properly implemented SEO requires knowing which knobs to twist.

Here’s a list of SEO knobs that you can turn to make sure your website performs as well as possible on the search engines:

  • Identify search terms that prospects are actually using to find your products and services
  • Include those terms in the coding and text of all your web pages
  • Install analytics coding on each page to track website usage, traffic sources and other useful information (Google Analytics is free)
  • Add new pages based on those terms to your website
  • Make sure to optimize the PDFs  nd images on your website with the search terms you identified
  • Write press releases based on those terms with links back to your website and post via a press release distribution site like prweb.com, prnewsire.com or 24-7pressrelease.com
  • Create a corporate blog and post to it at least weekly – each post should focus on one of those search terms, with links to appropriate pages on your website
  • Create a corporate channel on YouTube and post a  video (with a link back to your website) once each month
  • Create a corporate account on Slideshare and post a slideshow of sales and technical presentations once each month, with links back to related pages on your site
  • Identify blogs where you can submit guest posts – submit one each month, again, with a link to your website
  • Secure and create your company’s profile in the local/business sections of Yahoo, Bing and Google
  • Secure and create your corporate profile on LinkedIn, Facebook  nd Twitter
  • Secure and create your corporate profile on other social media sites like Tumblr, Quora, FlickR and Squidoo
  • Regularly post items to the social media sites that match the kind the content your company can provide
  • Pay for links on business.com, Best of the Web and Yahoo directories
  • Check your site’s search engine rankings at least once each quarter to indentify search terms that you need to work harder on
  • Check your analytics every month to identify areas where you can improve your site’s usability
  • At least once a year, check through your entire site for inaccuracies and correct them

There’s more work that can be done in gaining additional links back to your website and in researching your competitors’ SEO tactics, but the above list covers the essentials that will improve your search engine rankings and, as a result, the number of qualified leads generated by your website.

In a perfect world, you would have one staff member (or maybe even one-and-a-half or two staffers) to devote to search engine optimization. But we all know this world isn’t perfect, and sometimes you need a helping hand to achieve your goals.

If you’re ready to up the ante with your SEO but would like some assistance – make sure to contact us. We’ve been optimizing websites for a long time and can help you get the results your company needs.

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Don’t be a “Don’t Bee” – Websites need active recordkeeping

Posted on April 17, 2013 by beth

I see Susie … and I see Jimmy … and Mikey … and Patsy.

Yep, just like Miss Barbara or Miss Joan or whoever your Romper Room hostess was, I’m calling each of you out, personally, fondly and urgently.

And just as Miss Claire and the rest of the hostesses reminded you to be polite and kind and patriotic, I’m here to remind you to be responsible. Specifically, responsible for the important information about where your corporate website is located and how it can be accessed.

Here’s a list of the basic information you should know about your B2B website:

    1. Domain name registrar
    2. DNS host
    3. DNS record
    4. Website host
    5. Email host
    6. Usernames and passwords

And here’s a quick explanation of each of those items:

1. Your domain name registrar is the company that sold you your domain name. This is the same company that you need to pay every couple years to renew ownership of your domain name.

2. Your DNS host is the home for your website’s Domain Name Servers/Service.

Your DNS is the signpost that tells everyone on the Internet what servers your website and corporate email reside on, along with the location of anything else associated with your domain name. Sometimes your domain name registrar hosts your DNS, but sometimes a different company hosts this. If your DNS is hosted elsewhere, usually your domain name registrar can tell you what company is providing that service for you.

3. The DNS record lists the information on your domain name’s signpost, the most important being:

    a. a name – the server where the website is hosted (usually represented as a string of numbers, called an “IP” [or “Internet Protocol”] address that looks something like this: 12.34.567.8)
    b. mx record – where the email accounts are hosted (usually looks like a wacky website address, something along the lines of this: mx1.willynelson.emailhost.com)
    – There are often more than one “a name” and one mx record – make sure you have a complete copy of everything in your DNS record.

4. & 5. Sometimes, the same company is your corporate website and email host; sometimes, one company hosts the email, and another one hosts the website.

6. You need to have the usernames and passwords for your company’s:

    a. Registrar account

    b. DNS account

    c. Website access (also called “ftp” – or “file transfer protocol” access)

    d. Email addresses

The importance of having all of this information stored securely in a central location in your company’s files (either electronic or paper) can’t be overstated. It’s as crucial for a company to have this information committed to memory as it is for a young child to know his parents’ names and home address and phone number.

Don’t rely on your website host or developer or any other vendor to remember and store this info for you. Having this information easily accessible can save your company time and money when you want – or have – to change anything about your website.

So. Be a “Do Bee” and do record and keep these important details about your B2B website.

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In B2B SEO, sometimes, you don’t get what you pay for

Posted on April 8, 2013 by angela

We’ve all heard the phrase “you get what you pay for,” and it’s probably one you’ve used in exasperation when pushed by a client to match the price of a competitor who’s offering an inferior product or service.

But, when it comes to website design and search engine optimization (SEO), sometimes you DON’T get what you pay for. “What?” You ask. “How can that be?”

The truth is, there are a lot of SEO-ignorant or just flat-out unscrupulous web design and SEO companies that bank on the fact that you know very little about SEO. So, when you ask for a new site that’s optimized for search engines or ask a provider to optimize an existing site, you take for granted that they will, regardless of whether the price they quoted is $5,000 or $500,000.

This is the scenario from which we get most of our clients — hard-working businesses, most in the industrial or B2B space – who put their faith in some web design or “SEO company” and realize months later they’re left with bubkes for all the effort and dollars invested.

It’s not their fault. These industrial and B2B companies asked for the right thing.  They wanted a website that would perform on Google. The problem is, they don’t have the knowledge to determine whether the solution being proposed really is the right way to do SEO or potentially is an outdated version of SEO that no longer works or is no SEO solution at all.

Here are the most common mistakes a web design or supposed “SEO” company will make that cause your site not to perform well on search engines:

  • Offering to optimize just your meta tags. This is a way outdated tactic.  There are now hundreds of elements that go into Google’s algorithm and meta keywords isn’t one of them. But having good, unique Page Titles and Meta Descriptions are important, they’re just not the magic bullet that some companies want you to believe.
  • Equating a beautiful site with having a beautifully performing site. You’ve probably wondered how it’s possible that some po-dunk manufacturing business that built their crappy little website in 1999 is showing up on the first page of Google, ahead of your expensively and artfully redesigned site. The fact is, Google treats ugly and beautiful sites the same way, by ranking them based on the quality of their content and how well they match up to the keyword that the Internet user has just typed in.   But, having a nice-looking site that also performs well on the search engines is important for another reason. Once site visitors click on your link in Google, you want to be sure they view your site as being an expert in your industry – credible and large enough to handle their business needs. The key is making sure that your web design firm understands that beautiful is important, but performance is more important.
  • Using “state-of-the-art” technology that’s not search engine-compatible. Boy does this frost  our new customers when they find out the reason their website doesn’t show up well in the search engines is that their former web design firm built it using whiz-bang technology that the search engines don’t support.
  • Ignoring off-page SEO. Having a well-optimized website now is only about half of the equation for good performance on the search engines. If your SEO company hasn’t talked to you about off-page SEO and content marketing to develop high-quality back links to your site, then you need to run far away, very fast, and find a new SEO firm.
  • Failing to do research. SEO is keyword-driven and not all terms are alike. In order to have a website that can be seen by the broadest number of potential customers, your site needs to focus on the terms that searchers use to find companies like yours. If your SEO company hasn’t done keyword research it can show you, then you’re not with a credible company.  
  • Linking in bad neighborhoods.  For the last several years, there’s been a clamor about getting backlinks to your site for SEO.  Many businesses sprang up from the idea of developing automated link submission platforms or link-buying schemes.  Unfortunately for them and the clients they coaxed into going along with these strategies, thousands of links doesn’t necessarily equate to good SEO.   Reputable B2B SEO companies understand that it’s important to have good quality links from relevant sites.   And, supporting that premise, Google has begun penalizing websites that have an outrageous number of spammy or paid links.  

So, how can an industrial or B2B business looking for a credible web design or SEO company find one?

  • Don’t tell them what you need, ask them what you need. If they can’t tell you what’s wrong with your site, how they will fix it and how the search engines work to rank websites, then they don’t know industrial or B2B SEO.
  • Ask if they do keyword research. You’ll need to pay your SEO company to do the keyword research as part of your SEO plan, but it’s very worth it. It helps guide strategy for button names, page names and topics you’ll need to cover on your website to ensure potential customers can find you and know what you do once they get to your site.
  • Ask for results and references. Any credible SEO company will be able to cite examples of their success and refer you to clients they helped.
  • Don’t base your decision on price. After 17 years of developing and optimizing industrial and B2B websites, we feel pretty comfortable with our quoting process. We’re not the highest priced company out there and we’re not the lowest. We tend to fall somewhere right in the middle. And, among the clients we work with, some spend way more money on their sites with other developers to have them fail, and others spent significantly less and got very little in return before coming to us. Either way, like Goldilocks and the three bears, once they’ve landed here they find out we’re just right.

For a FREE assessment to determine how to improve your industrial or B2B website’s performance, fill out this form or contact John Inama at 877-799-9994 ext. 2104.

Posted in search engine optimization, SEO, Uncategorized | Tagged , , , , | 1 Comment

SEO Bracketology: The Elite 8 SEO fundamentals

Posted on March 26, 2013 by john

Now that the NCAA tournament is well underway I thought it would be fun to create our own form of bracketology. We call it our Elite 8 SEO Fundamentals that should take your SEO strategy right to the top of the standings.

Here’s how we envision the SEO bracket falling in place…

#1 Seed — Keyword research

#2 Seed — Competitive research

#3 Seed — Well-planned and up-to-date site structure

#4 Seed — High-quality content

#5 Seed – Content-based, link-building approach

#6 Seed — Social Media integration

#7 Seed — Site-wide SEO-friendly coding such as robots.txt file, XML sitemap, meta page titles, description and headers

# 8 Seed — Assessing analytics and taking action

Unlike your office bracket pool that always has a few surprises along the way, SEO upsets rarely happen. A well-planned approach goes a long way towards becoming a champion!  Does your online marketing approach have what it takes to become #1?

For assistance with your SEO bracket, fill out this form or contact John Inama at 877-799-9994 ext. 2104.

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Thou shalt not covet thy neighbor’s website.

Posted on February 21, 2013 by heather

 Admit it.

Who? What? Me??

 

 Yeah, you. Admit it …


Hmmmrrrrphh!

Okay, maybe not out loud, but admit it to yourself that you are envious of some of your competitors’ websites. After all, admitting it is the first step toward doing something about it and transforming your own website into the one you’ve always wanted … and, even better, building a website that surpasses the quality and successes of your competitors’ sites.

 *mumble, mumble* *inaudible*

Yeah, it will take some work, but trust me; the end result will be worth your efforts.

So, what is it exactly that is so great about some of those other websites? Perhaps it’s the site as a whole, or, perhaps it’s some of the isolated elements or capabilities of the site that you like so well. Or, maybe you’re not quite sure.

If you’re having trouble putting your finger on exactly what makes some of the other sites so exceptional, let me see if I can help you figure it out.

Here are some of the things that you could be envious of:

Design and Layout
When you visit your competitor’s site, does it have that “WOW” factor? Do all of the design elements seem to be balanced just perfectly in color and size? Is the photography breathtaking, portraying powerful message about the company? Does the hierarchy of the elements on the page lead your eye around in an intuitive and natural way? Are you quickly drawn in and compelled to visiting more of the site? Or, even worse, are you so impressed with the website that you find yourself secretly buying products or services from your competitors? (Hehe. Just kidding.)

Technology
Does your competitor’s site have sophisticated animations? Buttons and images that fade in and fade out that are engaging to the user, but not overwhelming? Or, perhaps a competitor’s site has the type of e-commerce site that you’d looooove to have?  Oooh, and what about those interactive maps that complement the site’s geographical information so well?  Or, even worse, have you noticed that other companies have beaten you to the punch and their sites are rendering perfectly on any device, whether viewing from a desktop, laptop, notebook, or mobile device while yours does not? (Show-offs!)

Content
When you visit your competitor’s site, do you know the exact message the company is trying to portray? Is the content compelling and engaging so much that you want to keep reading? Is all of the information on the site organized and easy to find … within seconds? Do you notice that the content is updated regularly? Are you embarrassed to say that you keep sneaking into your competitor’s sites when no one else is looking just to see what they are going to write next? (Don’t worry, your secret is safe with me.)

SEO Rankings
Plain and simple. Maybe your envy comes from the fact that your competitors are ranking higher on Google or other major search engines. (How did they doooo that?)

Or, maybe it’s all of the above.

Well, now that you might have a better idea of your source of envy, perhaps it’s time to do something about it. It’s time to get started, with the help of some professionals, on developing a website you can be proud of, and, one that will leave your competitors green with envy!

See? That wasn’t so bad, was it?

Awww, you’re joking, right?

Posted in Uncategorized, website, website design, website development | Tagged | Leave a comment

Use Market Share Data to Guide SEO Marketing, Web Design

Posted on February 13, 2013 by john

If you’re considering a website redesign or SEO marketing project this year, you’ll need to take into account several bits of information related to market share. Not your or your competitors’ market share, mind you, but that of the search engines that will rank you and the web tools that will display your site.

Google still #1

With regard to search engine market share, it’s no secret who’s on top. Young or old, you Google it! And for those that still wonder, a recent Chitika study in December 2012 has the latest breakdown:

  • Google 67.06%
  • Yahoo! 16.35%
  • Bing 13.61%
  • ASK 1.19%
  • AOL 0.08%

So what does this mean to you? Not rocket science here, focus your SEO marketing efforts on Google. Easy to say, but as we know, not as easy to do. That’s why you hire the experts.

Enough about search engines for the moment, today let’s look into market share data that’s just as vital to the performance of your site, for browsers and devices.

Chrome overtakes IE in browser war

The days when you only had to worry about the experience of site visitors using one or two browsers are long gone. Five main options exist today with, you guessed it, another Google product on top, Chrome. According to StatCounter from January 2013 here’s the market share breakdown for browsers:

  • Chrome 36.52%
  • IE 30.71%
  • Firefox 21.42%
  • Safari 8.29%
  • Opera 1.19%

What’s frustrating for web designers and site owners alike is that each browser brand has multiple versions still in use by Internet users, so deciding how far you will go to make your site compatible with every browser can get hairy – and expensive. That doesn’t mean you should throw your hands in the air and give up entirely. It’s important that your site render properly for a majority of your site visitors, or you risk losing them when they can’t view your information in the way you intended.

How Big is Mobile?

No doubt you’ve noticed the amount of web activity that people now engage in with their smart phones and other mobile devices. In fact, you may be one of them.

As you consider what improvements you will make to your website in 2013, you’ll need to take into account the quickly increasing numbers of mobile users. Mobile devices already account for more than 10 percent of web traffic – 12.92 percent in January 2013, to be exact.

So what does this lead mean to you? More browsers + more devices = display problems.  Sites look and function differently depending on the environment you are viewing them with. Sites should be tested across all browsers and platforms on a regular basis. And, you may want to consider what type of content is best suited for mobile – displaying your website might not be the best way to engage your visitors; you may want to consider unique content for people who use mobile devices to seek you out.

To identify your needs we suggest looking into your analytics to determine what browsers and mobile devices are the most commonly used. Check your site in those platforms and work with your developer to make the necessary changes to be more adaptable.

Market share matters. It’s not only important to your success where you’re found, but also how site visitors see you.

For assistance in evaluating your sites performance on today’s technology, contact
877-799-9994 ext. 2104 or fill out this form.

Posted in mobile, search engine optimization, SEO, Uncategorized, website design | Tagged , | 2 Comments

Small steps can turn your SEO strategy into a success

Posted on February 5, 2013 by beth

Finding it difficult to make time for your website? Is it hard to justify spending resources on developing a viable SEO strategy when there are so many other pressing tasks?

Well, if our client base is any indication, you’re not alone: Roughly four out of five Pilot Fish customers do nothing with their websites.

Even our monthly e-mails – complete with simple ideas to implement each client’s SEO strategy – don’t move most of these companies. And neither do the monthly invoices.

You’re familiar with the daily challenges and difficulties these companies face; your own story is probably very similar.

But let’s consider the story of the one of out five clients who does find a way to implement an effective SEO strategy for its corporate website.

Actually, two customers stand out: One company does consulting; the other is a manufacturer. They serve completely different markets in completely different capacities, but they share a few things in common. Both companies:

  • Are relatively small, run on tight budgets with a very flat staffing structure.
  • Face challenges with websites that weren’t built in an SEO-friendly manner.
  • Have a staff member who decided to improve his employer’s website as an avenue to gain more business.
  • Agreed to hire a professional SEO firm to develop an SEO strategy to achieve that goal.

Both staff members have other duties they have to fulfill while working on their websites; neither has a lot of time to devote to the effort.

But we worked with both clients to develop an SEO strategy that would achieve their goals without consuming hours of time that need to be devoted to other priorities.

Ironically, in the case of the consultant, we performed the optimization work, which the staff member only had to review and approve. The manufacturer, on the other hand, wanted us to consult with them and create a plan that they could achieve in reasonable increments, which Pilot Fish then reviews and provides feedback on for the next step.

The consultant has already seen an increase in leads from the site, one of which turned into a substantial piece of business.

The manufacturer, which sells several thousand dollars of product online each month without any SEO, is excited about the positive changes in its website and expects a material increase in online sales as a result.

These companies are a lot like yours; these staff members are a lot like you. If they can implement an SEO strategy to improve their bottom line, so can you. And we can help.

Below are links to a few blog posts to help put you in the right mindset. When you’re done reading, make sure to contact us for help in creating and achieving an effective SEO strategy for your corporate website.

Keeping your SEO strategy afloat

SEO and online marketing: Content, content, content in 2013

SEO writing: You can do it

Posted in search engine optimization, SEO, SEO company, SEO firm, Uncategorized | Tagged , | Leave a comment

Organic search key to website traffic, leads

Posted on January 25, 2013 by angela

If you haven’t made search engine optimization (SEO) a high priority for your website, then you will after you read the findings of a new report by Optify that analyzed website traffic for 600 small to large B2B websites in 2012.

Organic search is the #1 driver of traffic to B2B sites, with 41% of B2B site traffic coming from search engines, according to the company’s “2012 B2B Marketing Benchmark Report.”

Meanwhile, for all the money spent in paid search, only 4.7 percent of traffic is generated that way.

Direct traffic, meaning folks just typed in your URL, accounts for 40 percent of site traffic, and referral from other sites accounts for 11.5 percent.

When it comes to lead generation, direct traffic generated the most leads at 34 percent, while organic SEO contributed percent and referrals contributed 12.5 percent.

In organic search, Google accounted for 88 percent of site traffic.

What’s interesting about this report is that the data was collected directly from website traffic reports, as opposed to surveying site owners. That means that biases for or against certain types of marketing were stripped away and the results were determined purely by the behavior of people visiting business sites.

So, what’s this all mean? If you haven’t developed a strategy to get your site to perform on the first page of Google, then you’re missing out on a tremendous amount of site traffic and leads.

Aside from paid search, SEO has the benefit of not only impacting the amount of traffic your site gets via organic search, but also through other methods as well. Using SEO to brand your company will help customers and prospects become more familiar with your business, thus increasing the opportunity for Internet users to user your direct URL to access your site. Additionally, if your SEO strategy includes content marketing, then site referrals are likely to increase as well.

For assistance with your SEO project, contact John Inama at 877-799-9994 ext. 2105.

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SEO and online marketing: Content, content, content in 2013

Posted on January 24, 2013 by angela

Wondering the best strategy to employ in 2013 to improve your website’s SEO and online marketing?

Continuing on last year’s theme, it’s all about content. Creating new, innovative content is what B2B companies overwhelmingly report as being the kingpin to this year’s marketing strategy, with 91% of businesses say they use content marketing. But, what type of content? That’s where things get interesting.

In Content Marketing Institute’s new marketing report “2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America,” companies surveyed say they used an average of 12 tactics for content marketing in 2012, up from eight tactics when surveyed in each of the prior two years. Larger companies used an average of 18 tactics, while small companies use an average of 11.

These tactics include:

  • Social media not counting blog – 87%
  • Articles on their own website – 83%
  • eNewsletters – 78%
  • Blogs – 77%
  • Case studies – 71%
  • Videos – 70%
  • Articles on other websites – 70%
  • In-person events – 69%
  • White papers – 69%
  • Webinars/Webcasts  — 59%
  • Research reports – 44%
  • Microsites – 40%
  • Infographics – 38%
  • Branded content tools – 38%
  • Mobile content – 33%
  • eBooks – 32%

Some other interesting facts from the report:

  • B2B marketers spent and average of 33% of their marketing budget on online content, up from 26% the prior year;
  • B2B marketers are using and average of five social media channels, with LinkedIn being the most popular;
  • Videos have shown the most growth, with 70% using them for content marketing  compared to 52% the prior year;
  • Brand awareness, customer acquisition and lead generation are the top three goals for content marketers this year;
  • 54% of B2B marketers say they will increase their spending on content marketing this year
  • The biggest challenge in content marketing, cited by 29% of companies surveyed, is producing enough content.

For assistance in developing online content that builds brand awareness, drives customer acquisition and lead generation and improves your SEO, contact Pilot Fish at 877-799-9994 ext. 2105.

Posted in content, search engine optimization, SEO | Tagged , , | 1 Comment

8 common web design errors that doom your SEO

Posted on December 18, 2012 by angela

As an SEO company, more often than not we’re asked to clean up somebody else’s mess. What I mean by that is that companies typically will have a web design firm or their IT department build or redesign their website and then, a few months later when the site doesn’t perform on Google, they call us.

That’s OK, we’re happy to help your company improve its SEO.   But, we feel bad when businesses have wasted a lot of time and money on a site that isn’t performing. Most businesses don’t have the extra cash lying around to re-do their website right after it’s been launched, so inevitably, they wait and try to live with it, crossing their fingers that something magical will happen and their site will suddenly start performing.

Don’t smirk. It happens all the time. So, as you can imagine, we’ve seen our share of web design mistakes. We’ve put together a list of some of the common web design errors that will impact a company’s SEO to help you recognize when you might need help or to help avoid these pitfalls when you redesign your site:

  1. Assume your web developer will optimize your web site. You know what they say about “assume.” If your web developer hasn’t specifically outlined what they’re going to do regarding SEO on your site, then you’re site likely isn’t optimized. SEO is a marketing function, not an IT function, although there are a few technical aspects to it. Most web programmers don’t know the first thing about SEO – so don’t assume they do.
  2. Beautiful graphics, very little text. We see this issue more often with sites designed by ad agencies where the graphic imagery is stunning, but the underlying structure can’t be indexed by the search engines or there’s too little content for the search engines to rank you. SEO requires good content in the form of optimized text on your website.
  3. Expensive site, no results. This falls into the same category of “assume.” The expectation is that if you paid a lot to have your website built, that it would perform on the search engines. Cost doesn’t guarantee effectiveness. Be sure to ask the web designer how they will optimize your site and ask them for samples of results from other clients. And, check references.
  4. Outdated knowledge. If your web developer talks a lot about meta tags when discussing your SEO without also discussing whether your content needs additional changes and neglects altogether to talk about inbound links, then more than likely you are working with someone who has very outdated, periphery knowledge of SEO, not enough to get you positioned in today’s competitive climate.
  5. No keyword research. You may know your business and industry very well, but that doesn’t mean you know which keywords are the best ones for your website to use when trying to drive traffic to your site through search engines. Terms you may use in your industry might also be terms used in other industries, making it very competitive and sometimes impossible to rank for on Google. Research will help determine which terms related to your business provide you the best chance for positioning on the search engines so that prospects can easily find you. Any SEO company that sidesteps this process isn’t really an SEO firm.
  6. Canonical URL issue. Whether your web site is coded using www or not is a pretty big deal when it comes to SEO. And, having a site whose links are coded with both forms of the web address creates a real mess. Your web site should be coded so that all internal links are relative and the site always points to the www version of your URL so that when inbound links are obtained, they all point to the same address. When they don’t, this causes Google to treat your inbound links as pointing to multiple domains, which dilutes the value of your links.
  7. Improper use of robots.txt file. When a site is being developed, it’s not uncommon for a web developer to put in place a robotos.txt file that tells the search engines not to index the site. The reason they do this is so that the search engines won’t spider your site before you’ve approved it. Unfortunately, some clients wait months to see their sites perform on Google only to find out when we do a site review that their web developer forgot to change the robots.txt file from “no index” to “index.” Same thing happens with a “no index, no follow” tag on new pages of the site.  Dumb, dumb mistake.
  8. Not working with an SEO firm in the first place. Too many companies think that you have to design and build the site first and then you do SEO. NOT TRUE!  SEO planning should occur in lock-step with the design of the site – it can save you a lot of time and money in re-doing things. Full service SEO companies, like Pilot Fish, have the capability to design your site and implement SEO. It’s a mistake not to check into them first before awarding your web design contract.

For an evaluation of your site to see what common mistakes might be affecting your SEO, contact Pilot Fish.

 

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