Monthly Archives: September 2011

No search engine optimization? You’re missing the marketing boat.

Posted on September 29, 2011 by leanne

A recent MarketingSherpa benchmarking study indicates that B2B organizations ranked website design, management and optimization as the most effective B2B marketing tactic and search engine optimization alone as the 4th most effective. In between, in 2nd and 3rd place, were … Continue reading →

Posted in search engine optimization | Tagged | 2 Comments

Website font selection: It’s Not What You Say, It’s How You Say It

Posted on September 27, 2011 by heather

I once worked for a company where one of the sales guys accidentally typed a letter in “all caps” and emailed it to a client. (No, he did not! Oh yes, he did.) The tone letter was completely innocuous, but, … Continue reading →

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Plastics Companies Need a Social Media Plan

Posted on September 22, 2011 by leanne

If you’re a plastic or rubber company, it’s easy to feel overwhelmed when you think about all the things you have to do when marketing your company. And it’s becoming clearer than ever that, yes, even B2B companies need a … Continue reading →

Posted in social media | Tagged | 3 Comments

What is search engine optimization?

Posted on September 20, 2011 by leanne

Are you new to search engine optimization (SEO) or just need a refresher? Our friends at searchengineland.com recently produced a 3-minute video that lays out the basics of search engine optimization. We like it so much, we thought we’d share. … Continue reading →

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How to Recognize Blog Comment Spam

Posted on September 15, 2011 by leanne

When you’ve invested a lot of energy developing a blog, you want nothing more than to see that people are interacting with you via the comments. After all, that’s the point of having a blog – to encourage interaction between … Continue reading →

Posted in blogging | Tagged | 2 Comments

Keyword Selection: One Really, Really Bad Method

Posted on September 13, 2011 by beth

Is there honestly just one really, really bad method of keyword selection? Maybe not, but just about all of the bad ways to pick a search term for your website can be wrapped up under one Biblical heading: Vanity of … Continue reading →

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Website design is not print design

Posted on September 8, 2011 by heather

It’s hard to believe the internet has been such a huge part of our lives for well over a decade. Wow, technology sure has come a long way since those days… you know, the days when print design was our … Continue reading →

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3 Keys to Finding the Best Keywords

Posted on September 6, 2011 by beth

We’ve mentioned keywords in a lot of posts this summer … “… Keyword research helps you determine how your prospects are searching for you …”  “… keyword research is always a good investment …” “… time, effort and patience [are] … Continue reading →

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5 Tips for Optimizing PDFs

Posted on September 1, 2011 by john

Many of our clients in the manufacturing industry use PDFs to share product literature, technical information, articles, and manuals.  These documents are often the cream of the crop when it comes to content.   Be sure you take the extra time … Continue reading →

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