Monthly Archives: May 2012

Ranking Well on the Search Engines Isn’t the Same as Making Instant Soup

Posted on May 31, 2012 by beth

“Is it soup yet?” “Are we there?” “Does he want to wrestle?” We’ve all encountered impatience in others, whether via a ’70s era Lipton soup commercial, a surly teen in the backseat or even a 4-year-old wanting to play with … Continue reading →

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Yet another Google algorithm update

Posted on May 23, 2012 by john

Google has continued to make waves in the search world with a new zoo animal-named algorithm update on April 24th.   This adjustment, happily named Penguin, is largely focused on combating spam results that result from low quality backlinks. Spam isn’t … Continue reading →

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Vertical or Horizontal Navigation

Posted on May 16, 2012 by heather

One of the questions we ask our clients before designing their website is “Would you like a vertical or horizontal orientation for your top-level navigation?” But, to many clients, the answer isn’t always clear. Below are some pros and cons … Continue reading →

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Don’t make it difficult for your prospects to reach you

Posted on May 10, 2012 by angela

A company I consulted with recently was concerned about whether it should renew an online advertising program because it wasn’t able to verify any sales as a result of the ad program. In evaluating the situation, I noted that the … Continue reading →

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How do you know it’s time for a redesign?

Posted on May 1, 2012 by john

Over the years I’ve spoken to a lot of prospects that are either interested in updating their website, improving overall traffic performance, or just want something new. Most people I talk to aren’t too familiar with how a website is … Continue reading →

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