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Author Archives: beth
SEO in a Nutshell
Search engine optimization isn’t difficult. But, as with any well-honed craft, properly implemented SEO requires knowing which knobs to twist. Here’s a list of SEO knobs that you can turn to make sure your website performs as well as possible on … Continue reading
Don’t be a “Don’t Bee” – Websites need active recordkeeping
I see Susie … and I see Jimmy … and Mikey … and Patsy. Yep, just like Miss Barbara or Miss Joan or whoever your Romper Room hostess was, I’m calling each of you out, personally, fondly and urgently. And … Continue reading
Small steps can turn your SEO strategy into a success
Finding it difficult to make time for your website? Is it hard to justify spending resources on developing a viable SEO strategy when there are so many other pressing tasks? Well, if our client base is any indication, you’re not … Continue reading
Posted in search engine optimization, SEO, SEO company, SEO firm, Uncategorized
Tagged SEO firm, SEO strategy
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Time for SEO Marketing Action and a Website Update
Now that the presidential election is over, we can all take a little breather and then get back to business – particularly the business of corporate websites. This is a great time to take stock of your company’s website and … Continue reading
SEO Writing: You Can Do It
Maybe it’s the New England silent, steady Pilgrim streak, or the Midwest’s natural humility. The South’s well-known politeness? Or the West Coast’s famed laid back attitude. Whatever it is, month in and month out, something keeps many of our clients … Continue reading
Post your B2B Videos on YouTube to Generate Leads, Help SEO
Bluster and fuss all you want, but it’s true: YouTube has become a mainstay for savvy b2b marketers. Want proof? Just look at the number of videos we found on YouTube on the following topics: Manufacturing process – 22,600 Injection … Continue reading
Blogging Tips: Good Planning = Good (and Easy) Blogging
Part 2 of 2 As we’ve mentioned before, planning increases your chances of writing an effective, successful blog, and part of that planning is creating a list of good topics for each post. When you’re brainstorming topics, there’s one simple … Continue reading
Posted in blogging, content, website content
Tagged blogging tips, seo copywriting, website content development
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Good Planning = Good (and Easy) Blogging
Part 1 of 2 It’s been clearly illustrated that regularly updated websites often perform better on the search engines. Regular updates don’t mean updating the corporate trade show calendar every couple months or posting your Employee of the Year each … Continue reading
Posted in blogging, content, website content
Tagged Blog tips, Blog writing, Website content
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Ranking Well on the Search Engines Isn’t the Same as Making Instant Soup
“Is it soup yet?” “Are we there?” “Does he want to wrestle?” We’ve all encountered impatience in others, whether via a ’70s era Lipton soup commercial, a surly teen in the backseat or even a 4-year-old wanting to play with … Continue reading
1 Easy Bullet Point for Grabbing Readers’ Attention
Treat each bullet point like a headline That’s it. Thanks for stopping by. Contact us if you need … OK. Maybe a post about bullet points should have more than one point. Each bullet point should grab your readers and … Continue reading
Posted in content
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