Use Market Share Data to Guide SEO Marketing, Web Design

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If you’re considering a website redesign or SEO marketing project this year, you’ll need to take into account several bits of information related to market share. Not your or your competitors’ market share, mind you, but that of the search engines that will rank you and the web tools that will display your site.

Google still #1

With regard to search engine market share, it’s no secret who’s on top. Young or old, you Google it! And for those that still wonder, a recent Chitika study in December 2012 has the latest breakdown:

  • Google 67.06%
  • Yahoo! 16.35%
  • Bing 13.61%
  • ASK 1.19%
  • AOL 0.08%

So what does this mean to you? Not rocket science here, focus your SEO marketing efforts on Google. Easy to say, but as we know, not as easy to do. That’s why you hire the experts.

Enough about search engines for the moment, today let’s look into market share data that’s just as vital to the performance of your site, for browsers and devices.

Chrome overtakes IE in browser war

The days when you only had to worry about the experience of site visitors using one or two browsers are long gone. Five main options exist today with, you guessed it, another Google product on top, Chrome. According to StatCounter from January 2013 here’s the market share breakdown for browsers:

  • Chrome 36.52%
  • IE 30.71%
  • Firefox 21.42%
  • Safari 8.29%
  • Opera 1.19%

What’s frustrating for web designers and site owners alike is that each browser brand has multiple versions still in use by Internet users, so deciding how far you will go to make your site compatible with every browser can get hairy – and expensive. That doesn’t mean you should throw your hands in the air and give up entirely. It’s important that your site render properly for a majority of your site visitors, or you risk losing them when they can’t view your information in the way you intended.

How Big is Mobile?

No doubt you’ve noticed the amount of web activity that people now engage in with their smart phones and other mobile devices. In fact, you may be one of them.

As you consider what improvements you will make to your website in 2013, you’ll need to take into account the quickly increasing numbers of mobile users. Mobile devices already account for more than 10 percent of web traffic – 12.92 percent in January 2013, to be exact.

So what does this lead mean to you? More browsers + more devices = display problems.  Sites look and function differently depending on the environment you are viewing them with. Sites should be tested across all browsers and platforms on a regular basis. And, you may want to consider what type of content is best suited for mobile – displaying your website might not be the best way to engage your visitors; you may want to consider unique content for people who use mobile devices to seek you out.

To identify your needs we suggest looking into your analytics to determine what browsers and mobile devices are the most commonly used. Check your site in those platforms and work with your developer to make the necessary changes to be more adaptable.

Market share matters. It’s not only important to your success where you’re found, but also how site visitors see you.

For assistance in evaluating your sites performance on today’s technology, contact
877-799-9994 ext. 2104 or fill out this form.

This entry was posted in mobile, search engine optimization, SEO, Uncategorized, website design and tagged , . Bookmark the permalink.

One Response to Use Market Share Data to Guide SEO Marketing, Web Design

  1. Scott says:

    Internet Marketing Experts – http://www.kentstonemedia.com

    What a excellent article you have posted here lots of relevant information which will come in use for the fantical Seo guru and web developer.

    Kind Regards

    http://www.kentstonemedia.co.uk

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